In Spring 2005, a private clinic in Warsaw launched a campaign to promote a wider use of IHCC tests in Poland. This campaign was developed in cooperation with a leading weekly “Wprost”, which in its March 27 issue chose the cancer detection as its main topic, with a cover page and an in-depth article on IHCC and Lubinski. Readers were encouraged to enroll for genetic cancer detection tests at a discount price of 150 PLN (40 euros). Tests are to be carried out by the clinic between April 4 and May 31, 2005 and are not reimbursed by the official Health Insurance. Campaign expected some 3000 registrations between April 4 and May 15. In fact, by April 10, some 5000 people have already registered.